BBA 332 Marketing Management

Nature and functions of marketing; marketing environment, consumer motivation and behavior; marketing institutions at the wholesale and retail levels; market research, product planning, pricing policies, sales management and promotion; and government regulation. 

Credits:

3

Hours

3

Requirement Designation

Regular Non-Liberal Arts

Offered

Fall-Spring

Prerequisite

BBA 204.

Cross Listed Courses

LEH ECO 332/BBA 332