BBA 346 Strategic Hospitality Management

Issues impinging on the long-range development of hospitality industry in face of the individual enterprise's strengths and weaknesses versus industry- and world-wide opportunities and threats. Course content is delivered through case studies, group discussion, and research projects.

Credits:

3

Hours

3

Requirement Designation

Regular Non-Liberal Arts

Offered

Fall-Spring

Prerequisite

BBA 345.