BBA 433 Global Marketing

Theory and practice of global marketing and discussion of the specific factors in that environment affecting organizational performance in terms of strategic planning and organizing for global marketing as well as managerial decisions on global market segmentation, product planning, pricing, distribution, promotion, and operations. Global market research and data analysis are also covered. 

Credits:

3

Hours

3

Requirement Designation

Regular Non-Liberal Arts

Offered

Fall-Spring

Prerequisite

BBA 204.