BBA 467 Marketing Research

A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with planning, operation, and controlling aspects of marketing management. 

Credits:

3

Hours

3

Requirement Designation

Regular Non-Liberal Arts

Offered

Fall-Spring

Prerequisite

BBA 303 and BBA 332.